SEO Elite Optimizing Expert in Toronto Canada
There are two types of SEO, much like an old west movie. The Good, the Bad and the just plain ugly of internet marketing.
SEO Toronto is a prime search engine optimization company in Canada with extensive expertise in White Hat SEO. The
What's the difference between good SEO and bad SEO?
Going beyond what your webmaster knows.
White Hat SEO - Uses techniques that search engines recommend as part of good design.
- White hats tend to produce results that last a long time
- Follows the search engines' guidelines and involves no deception
- ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.
- web development that promotes accessibility
Webmasters optimize sites for search engines and have done so since in the mid-1990s. all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a searc
Black Hat SEO - Uses Techniques that are not recommended by the search engines.
- black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.
- attempting to trick the algorithm from its intended purpose
- uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen
- gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking.
