Marketing your products, or services using Internet marketing offers the lower costs and greater capabilities for the distribution of information and media to a global audience. Marketing over the Internet is relatively inexpensive. Internet marketers also have the advantage of measuring statistics easily and inexpensively.
Internet marketing is associated with:
e-commerce — buying and selling of goods and services on the Internet consumers (B2C) or businesses (B2B)
Publishing — this is the sale of advertising
lead-based websites — this is an organization that generates value by acquiring sales leads from its website
affiliate marketing — this is process in which a product or service developed by one person is sold by other active seller for a share of profits. The owner of the product normally provide some marketing material ( sales letter, affiliate link, tracking facility).