Online Internet advertising is a way of promotion that uses the Internet. Internet advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing.
Cost Per Impression (CPI), is where advertisers pay for exposure of their message to a specific audience. Advertisers pay for the delivery of a Targeted Visitor to the advertisers website CPV (Cost Per Visitor). Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing. CPA (Cost Per Action) the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. Advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment.
Internet advertising is huge targeted and enables good conversion tracking. Conversion rates from internet advertising is typically much better than traditional mediums.
